Say it witcha booty

In this worldwide G-Star RAW campaign, we wanted the worlds of Denim and Snoop to come together seamlessly. It all started with an idea, followed by thorough research, productive back-and-forth, and working very hard with the entire team.

Within two weeks we had achieved a reach of more than 1 billion eyeballs, whatever that means exactly. The campaign could be seen from Cape Town to Amsterdam and from Tokyo to LA, in many different forms: TV, outdoor, online and social.

And Snoop… he saw that it was good. And so he posted with his 106.5 million followers, many times more than he had promised. Which is a good thing, because Google had seldom seen such results within just three weeks.