Anderz

The campaign we created for Anderzorg highlights the healthcare system in the Netherlands that is under pressure.

The way we have it organized can and should be different. For instance, we can do much more digitally and we don't always have to visit the care provider.

Health insurer Anderzorg, which targets millennials, wants to show people what is going to change. Especially for this purpose we have created a character named "Anderz" that shows us everything that is going to change.