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TUI does whatever it takes to give you the perfect holiday experience.

We want to provide evidence for this with a striking activation that not only generates media attention, but also actively involves people in the brand.

TUI introduces 'TUI Dreamjobs': Chief Swimming Pool Officer, Executive Manager Taste and Director Sleep Experiences. Three unique features that amplify existing tasks, temporarily expanding the management team. Hundreds of candidates applied for positions. The application procedure was followed by an intensive selection day, after which three top candidates where contracted to test TUI locations worldwide.

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