De Buurtzame Bank

RegioBank has been a bank that has a heart for its customers and the neighborhood for more than 100 years. With hundreds of offices, RegioBank is better represented in the Netherlands than any other bank. Yet the bank is still unknown to many. That is changing now. In their new campaign, the bank presents itself as the 'buurtzame' bank.

RegioBank has its offices mainly in villages and small towns. Because the bank has often been so close to its customers for many years, the independent advisers of RegioBank are very involved in the neighbourhood. Therefore, by banking with RegioBank you contribute to a pleasant neighbourhood. A very distinctive proposition, especially in the banking world.

To tell that story well, we came up with the word 'buurtzaam' (neighbourly) together with RegioBank. Buurtzaam perfectly summarizes what RegioBank stands for: local, connecting and with a focus on the social and economic vitality of the neighbourhood. And it has just such a sympathetic association as RegioBank itself.

The new campaign should contribute to brand awareness and proposition awareness. According to Linda Vervloet, product owner brand and mission at RegioBank, RegioBank has a strong ambition in terms of growing brand awareness. That is why the bank is now opting for a television commercial for the first time.