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Alzheimer Nederland
The Family For Alzheimer
Patients with Alzheimer's disease and their families are not forgotten by The Family.
The coronavirus crisis has hit us all hard.
Nobody likes to be stuck in a lockdown. But for patients suffering from Alzheimer's disease and their families, it's even worse. Alzheimer's makes people forget what is going on. Patients don't understand the situation, feel left out and are therefore more lonely than other people. So when we were asked to give these people and their families a shot in the arm, we didn't have to think twice.
Many people were having a hard time during the lockdown. It's great that we could help them by doing something we're good at: getting a message across and touching people. With this activation, we gave many people who hardly understood what was going on - as well as their families - some welcome support.
Founder & Creative Director