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Radio 538
Brand campaign
Surrealistic campaign focuses
on shows.
538 has been a feast for listeners’ ears for years, and we translated this into a feast for their eyes as well – with an arresting festive & colourful visual style. In the content developed for a TV commercial, online video and outdoor, we see that 538 DJ Frank Dane’s head is located in a very special place indeed… DJs Coen and Sander are also shown as you’ve never seen them before.
The new brand campaign is as striking as you expect a 538 campaign to be, but it also tells our station’s story. 538 is a station for everyone: in addition to playing the biggest hits, we inform listeners about what makes life fun – and also about what really matters. We let you play nice games, don’t take the world too seriously, and make sure you don’t miss out on anything.
Radio Director 538