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Zuivelhoeve
Brand campaign
They don’t like to rush things in Twente - as we found out when we were at Zuivelhoeve to talk about a new campaign.
In the village of Twekkelo, they have the time and they take the time. And you can taste that time in Zuivelhoeve’s products. For example: most yoghurt makers let their yoghurt rest for 7 or 8 hours, but at Zuivelhoeve they give their Boer’n yoghurt as many as 18 hours to rest. That makes it extra thick and gives it that full, real yoghurt taste.
The campaign centres around the peace and quiet with which Zuivelhoeve’s dairy is made. And the campaign itself was also made with the serenity of Zuivelhoeve. Together with the people of the Zuivelhoeve. At the Zuivelhoeve.
We want to achieve this by telling a story that is as real and honest as our products. And in all honesty, we were curious to see if an big-city agency from Amsterdam would know what we meant. But as we worked together very closely with The Family on the strategic and creative process, right from the start, we pulled it off brilliantly.
Marketing Director at Zuivelhoeve