Introduction campaign

Plant-based food and beverages – for many people, that’s still a bridge too far. It is Wunda’s mission to make this more accessible to a large audience. The Family helped them, with the ‘Welcome to a Wunda-ful life’ campaign that introduced the Wunda brand in several countries. The initial messaging focuses on Wunda Original, an alternative to milk that is made with yellow field peas. This pea is not only super-healthy but also has a neutral flavour, which means it goes with everything. Whether you’re making cappuccino, pancakes or breakfast cereals, everyone like the taste of Wunda. Everyone? Yes, really everyone.