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WOMEN Inc.
Gewoongesteld
Committed to breaking the taboo on menstruation we created the campaign ‘Gewoongesteld.’ A better word for periods, because having periods is just part of life.
About half of the world’s population menstruates. So you would expect it to be the most normal thing in the world. But that is not it. There is a taboo on menstruation worldwide. By creating another word for period, we make menstruation normal.
