Introduction campaign
A solution for Opleiding.nl
in no time.
For a lot of advertisers, the coronavirus crisis was very bad news. But some brands saw demand for their services increase. In one case, that even happened while the brand didn’t exist yet.
That was Opleiding.nl, the new platform where you can find 99% of all courses in the Netherlands. The brand had yet to be introduced. But due to Covid, a lot of companies were restructuring their workflows and starting re-education projects. So Opleiding.nl asked us if we could launch the brand a bit sooner than expected.
By working close with our educated family members, we got a brand campaign – including a completely new identity – up and running within six weeks. Apparently with success and just in time, because from day one applications started pouring in.
The Covid-19 pandemic gave us, the trainers behind Opleiding.nl, the opportunity and the challenge to launch our platform even sooner. The Family was a tremendous help. We got it all done thanks to their strategic and creative insights, which they shared right from the start. And we did it all with great success. It’s a really remarkable achievement that all of us can be proud of.