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Radio 538
Radio = 538
Visual campaign is all ears.
Radio means 538. For years they’ve been market leader, with guts and creativity. So we couldn’t wait to develop a new brand campaign with them. The campaign is meant to delight your ears – because radio is hearing. Which is why ears play the main part in this campaign, in which both DJs and listeners have a crazy number of items from the show flying into their gigantic ears.
For the campaign, we developed several online videos, TV commercials and out-of-home material.
We were looking for an idea that wouldn’t give us a generic radio-station campaign, but something surprising and eye-catching. To achieve this, we worked together with The Family Amsterdam. A team that sparkles with enthusiasm and creativity and that immediately understood our needs – and, more importantly, shares our love for radio. They understood what we wanted and worked with us to improve our brand, house style and design.
Brand director Radio 538/ Radio Veronica